I am sure that there are a few commercial products that use a Picaxe. (I have designed a couple). But I would venture to guess that these are not produced in the hundreds of thousands of units. It simply would not make financial sense in a competitive market where an 8051 type, or an ST7/9 can be thrown on a board for less than 50c..
I think the people here already supply the picaxe at close to so-called "bare" pic price.
What is your definition of close? The markup is not that small at between 100% to 400% depending upon the chip, the supplier, and
the quantity. But is still fairly reasonable for low volume IMO.
$9.45 is kind of pricey for a 28X2 here in the States/Canada when the Bare PIC runs about $2.00 ea ( QTY 100). But Rev_Ed is not the only one getting a slice of the pie.
REV-ED offers a nice discount of up to 25 Percent on large quantities of some chips. However, shipping costs
from across the Pond kills most of the discount. ( £95.00 for 105 28X2 Chips)
I am pretty sure that Rev_Ed would consider even deeper discounts if someone wanted to order 500,000 chips.
Side Note: Several years ago when I was contracting with a company on a U.S. Military project, the programmer got very sick and could not complete the code. WE were looking at missing a demo deadline and a $500,000 contract.
The system was designed to use an 8051. I had no experience with programming an 8051 and what code was there was not not commented well and was incomplete. So I ordered several Picaxes and in less than 4 days days had a working prototype to demo. The company got the contract, but the final product still used the 8051 due to cost. This is one way that the Picaxe can really shine.