You don't have to clear EEPROM before writing to it again. If you really, really want to, you can use the WRITE command. For instance:
write 30, 0, 0, 0, 0, 0
However, this should be avoided. EEPROMs do wear out with each write (although they're good for several thousand writes).
I should note, however, that the EEPROM instruction only initializes EEPROM during download. If your program rewrites the locations initialized with the EEPROM instruction, those changes are permanent. Next time your program restarts, the initial string won't be there. You could, of course, write it back with (again) the WRITE command.