The daft questions are always the best!
Doing a search on google, it looks as though the contrast can be adjusted by replacing the SMD resistor R7. I am reluctant to do this as the display works well using Blockly on an Arduino. I suspect that the PICAXE RGB LCD block may not be initialising...
I am having some problems trying to get some Grove displays to work with Blockly.
I can get the 4 digit display to work OK but I am having problems with the OLED and the LCD RGB displays.
The OLED does not show anything - I have tried two devices and two AXE300.
The RGB display lights blue...